manyoso pointed me to the word "infon". googling this term reveals that "[an] infon may be thought of as a discrete item of information" or that it can be defined as "a piece of information, possibly made up of other pieces of information, which meets the needs of a user at a given time". bingo. manyoso gets a cookie, and i get a word to use that people other than me might recognize right away ;-)
i still think monaform has more style, but this isn't exactly a parisian catwalk.